The Max Group is ready for the pink wave circa 2018. As Brian Mitchell, Beverage Director at the Connecticut-based Max Restaurant Group, notes, “People remember Provence rosé, and ask for it. More important, Provence has set the standard for the industry for style, consistent quality and recognition. Suppliers report strong demand and in many cases are posting gains above the category pace. Perhaps the most significant sub-lesson of the current boom is that Provence-the spiritual homeland of rosé- is ruling the rosé roost. We may find 2018 to bring both a glut-driven by the New World, new brands and new extensions-and a tangible tightening if not outright shortage of Provence coming off a good but tough 2017 harvest. Two forces are at play here: Provence rising above the rosé pack, and the rest of the market exploding. Confidence in consumer demand is high over-supply, on the other hand, could be problematic. Yet success has brought an onslaught as producers around the globe angle in on the action, threatening to overwhelm the trade. On-premise, off-premise, in all three tiers, it is crystal clear that rosé is a bona fide trend, not a fad. Rosé has joined the broader culture-from sweatpants to fashion shows, gummies to wedding favors-lending its pink halo to rosé cocktails, cider and spirits inspiring social media hashtags à la #brosé and #yeswayrosé even prompting marketers in other arenas to go pink when propping wine.Īh, the sweet-I mean dry-taste of success. Americans drank 67% more rosé in 2017 than they did in 2016, and that year was up by 44% over 2015.īeyond stats, this pale pink liquid has grabbed America by the buds, delivering fruity refreshment with an aesthetic (read Instagrammable) bonus.

Rosé’s largest segment is $11-$15, so premiumization is already at play. Over the past four years, rosé has almost quadrupled in volume and jumped in varietal wine rank from #17 to #9, according to Nielsen. Pardon the pun, but the outlook for rosé is still rosy, right? The category’s double-digit growth just begins to hint at the pink success story. Soaring demand meets explosive supply with a Provençal twist Two of my favorite dips to serve with cocktails are this Healthy Cowboy Caviar and this Edamame Avocado Hummus.Ī couple of other favorite cocktail party appetizers include these Baked Avocado Wontons and these Roasted Tomato Crostini.For a category that represents less than 5% of the overall table wine market in the U.S., rosé has taken on extraordinarily high visibility, spilling over into pop culture and social media-in turn strengthening the trend. Since you are stirring the drink to mix it, it's easiest if you wait until the end to add the ice.Īs much as I love a cocktail, I always like to pair cocktails with a few little nibbles. Some inexpensive varieties are made with artificial lemon powder and don't taste very good. Just be careful since you are doing this in the drinking glass. This is key to getting the right flavor in your cocktail. You can also grab a bottle of premade simple syrup at your local liquor store. Simple syrup: You can either make your own by mixing equal parts of sugar and water and cooking it over medium heat while stirring until the sugar is dissolved.

Ginger beer: Q Drinks is my favorite brand of ginger beer but use what you like best.Mint: I'm experimenting with growing mint in the garden this year, so if you grow your own this is a great way to use it.

Lemons: Depending on the size of the lemons, you'll need 3-4 for a quarter cup of juice.

Limoncello: While making homemade limoncello (or any infused alcohol) is not very complicated, because it's something I don't use often, I typically don't make my own and simply keep a bottle of it in the freezer so it's there when I need it.

Vodka: A plain, non-flavored vodka is best for this drink.

This adult version of lemonade gets a super lemony flavor from the combo of fresh lemon juice and Limoncello. If you want to make this one non-alcoholic, add a little extra lemon juice to make up for the lack of Limoncello. You're probably most familiar with it in a Moscow Mule but it works for many other cocktails as well, giving them a nice slightly spice taste. So, who is ready for summer?! Lemonade has been a longtime favorite summer drink, so if you are a fan of cocktails this gingery vodka lemonade is ideal for hot summer afternoons and warm summer evenings! It's super refreshing, delicious and perfect for sipping on when the sun is shining! A summery cocktail made with limoncello, fresh lemons and plenty of mint.

Gallo grapefruit rose